About us

Meet the team behind buddyboost

Robert Tansey

Robert was the instigator and leader of Sky’s involvement in cycling. And it wasn’t the Tour de France victories that inspired him the most – it was the 1.6m Britons who got on their bikes in the years that followed.

Ian Malcolm

Ian was the CFO of one of the UK’s largest logistics companies, including responsibility for HR.  It was clear to Ian that promoting a supportive and friendly workplace was among the most important factors in driving good outcomes for the company and its employees.

Zoe Wishman
Client Director

Zoe started her career in marketing and worked at the FA to launch the Women’s Super League and with Sport England on their ground-breaking This Girl Can campaign. Zoe is also a B Corp Accredited Leader.

Emily Varns
Head of marketing

Emily has been involved in B2B marketing for over 20 years and is a huge fan of all things digital and creative. Emily is a big advocate of supporting people’s mental health, especially in the workplace.

Cat Rowlands
Engagement Manager

Cat has held many roles in HR and operations, and has been with buddyboost since day one. Being active is a big part of her daily life; she’s a fantastic fixer; great people-person; and, of course, a superb engagement manager

Laura Beale
Engagement Manager

Laura has many years of experience in event management and combines working with her love of travel. buddyboosters adore her Community Feed chat so much that once there was almost a declaration of love …

Star buddies


Our Star Buddies are here to join you and your employees in a buddyboost challenge. They’ll help launch the initiative with an inspirational webinar, do their daily 26 minutes and share tips and stories in your company’s buddyboost community feed.

Star Buddies are an optional extra and we’ll find the right personality to meet the needs of your organisation. You can read more about three of them below.

Tony Lester
Star Buddy

Tony is a former soldier and UK Athletics sprint coach. He has coached world champions, Olympic medallists and the GB Women’s relay squad.

As well as his athletic coaching credentials, Tony is a qualified Executive coach, working at Sky.

As a Star Buddy, Tony brings all this experience to bear in our clients’ challenges in his inimitable no-nonsense style.

Sammi Kinghorn
World Champion

Sammi is world champion & double Olympic medallist para-athlete who suffered a life-changing accident on her family farm when she was fourteen.

Having seen how being active has transformed her own life, Sammi likes to inspire other people to do the same. As a buddyboost Ambassador and Star Buddy, she takes part in our clients’ challenges and gives unforgettable sessions on her life story.

buddyboost has been developed with a range of experts, supporting the buddyboost team who were motivated to develop the product based on their workplace experiences, but also their sincere belief that being active and helping a friend is a way to stay healthier and happier.

The Sheffield Hallam University AWRC is dedicated to improving the health and wellbeing of the population through innovations that help people move.  AWRC are helping buddyboost understand its impact on making people healthier and happier.

Affinity Health at Work is an occupational psychology consultancy and has supported buddyboost in developing its workplace product. 

Get in touch today