Being active on a daily basis – even for as little as 26 minutes – has a positive impact on both physical and mental wellbeing. In fact, buddyboost has been academically validated by Sheffield Hallam University as “making a contribution to improvements in Health Related Quality of Life and an increase in post-activity mental wellbeing.”
The community aspect of buddyboost also helps to build relationships among employees, especially during times when colleagues are not seeing each other regularly in the workplace.
We know that the biggest business benefit for you is delivered by improving the health and wellbeing of inactive, unfit and overweight employees, which is why we’ve designed buddyboost to be for absolutely everyone.
As a result, buddyboost challenges are very appealing to people who don’t exercise much, but know they need to be more active. That’s because they find the buddy system supportive and motivating; because they like the fact they can choose activities they enjoy doing and which are appropriate for their fitness levels; and because 26 minutes a day is a manageable challenge.
People who are already active also join in as a way of supporting and encouraging their colleagues who need some buddy support.
The only thing you need is a smart phone to log your activity on the buddyboost app. As you can do any sort of physical activity you want and it doesn’t matter how far or how fast you go, even people with very limited mobility can take part.
During the challenge itself, you will be able to see, in real time, the number of people taking part and engagement levels in your organisation’s community feed. That feed also features a daily activity and mood score.
At the end of the challenge, we provide you with a full impact report showing what has happened to activity and mood levels compared to what they were prior to the start of buddyboost. This is also broken down for you by business area and various cohorts on request. The data is clear, simple and provides insight for further interventions.
We provide a full campaign pack for you to launch buddyboost through your internal comms channels, whether that’s an intranet, email, Yammer, Workplace, posters or your own digital channel. We’ll discuss with you any specific messaging for your organisation and adapt and brand the materials accordingly.
We are fully GDPR compliant and the buddyboost app does not interact with any of your HR or IT systems. All participants need to register is a smartphone and an email address – and you can specify in your communications if you would like them not to use their organisation email addresses. Normally all that is required to satisfy our clients’ questions is one meeting with a relevant data or information security officer.
Our Star Buddies from the world of sport are here to join you and your employees in a buddyboost challenge. They’ll help launch the initiative with an inspirational webinar, do their daily 26 minutes and share tips and stories in your company’s buddyboost community feed.
Star Buddies are an optional extra and we’ll find the right personality to meet the needs of your organisation. Our roster focuses on para-athletes, such as World Champion wheelchair racer, Sammi Kinghorn, as their inspirational stories are great examples of how being active really is for everyone.
All your employees will have access to buddyboost and your organisation’s community feed for the duration of your challenge. You can then use the insight from the impact data to inform how you activate new challenges.